The book “The Art of War” serves as a manual book or more likely a bible for those entrepreneurs especially for those who are starters when it comes to business industry. There are 13 chapters in the book that states a lot of teachings and guidelines pertaining in entering a war or starting a business in an entrepreneur’s mind set.
Confucius said: “If I fight, I conquer”, this line is a very inspirational to entrepreneurs because we should put in mind that we know well what to do and to perform all the strategies we planned before putting up a business. According to Sun Tzu, one must avoid massacres because this can provoke resistance and possibly allow an enemy to turn the war in his favour. It is important to scrutinize all the information of the competitors including their strengths and weaknesses to be able to construct a well-planned tactics. Entrepreneurs also require quick and appropriate responses to changing conditions.
It is said in the book that in order to kill the enemy, men must be roused to anger, that there may be advantage from defeating the enemy, they must have their rewards. Entrepreneurs should build a strong personality in interacting with competitors for them to implement all the strategies that were planned. The good fighter is able to secure himself against defeat. Not only the competitors are included in the unfortunate circumstances that may meet the entrepreneurs but we should also be ready when the unexpected happenings came. Business people should have a proactive mind set in which we should have already seen those problems and be able to construct a solution before it even came to our path.
The difficulty of tactical manoeuvring consists in turning the devious into the direct, and misfortune into gain. The book also teaches that if you are anxious to fight you should not go to meet the invader near a river which he has to cross. An entrepreneur should know his/her limit and if not, an entrepreneur should have the eager to do anything to reach the goal because many calculations lead to victory. The purpose of the book simply states all the possible solutions and strategies in entering a war and how to overcome it. Entrepreneurs will interpret it as entering a business and knowing all the different circumstances they might encounter.